I’m a digital marketing consultant in healthcare and medical device industry. With the breadth of expertise equivalent to that of an entire marketing team, I help companies build successful multi-channel digital marketing strategies in DTC/HCP using data-driven approach that deliver on business goals and produce results, while navigating complex regulatory environment.
I held Advisory Board Roles for Momentum Health Events and previously Digital Pharma West, I was a frequent speaker at industry conferences on the subject of digital marketing and I’ve written for PM360 magazine (the essential resources for pharma marketers).
With 15 years of experience across Marketing, PR and Communications in different healthcare settings—emergency medical services, large hospital system in Northern California and medical device— I gained the breadth of expertise equivalent to that of an entire marketing team with great results:
developed a global $1MM paid media digital marketing strategy;
built an integrated multi-channel marketing strategy in the DTC space that generated 250 leads in less than 12 months;
for social media marketing & social media strategy, I developed a Facebook strategy which exceeded organic KPIs for growth and engagement by 150+% within 6 weeks; developed a Twitter campaign targeting HCPs (as a part of the digital strategy I wrote) which exceeded industry and internal benchmarks for organic engagement by 12x and average organic reach by 4x; I designed creative copy for 100+ social media ads including ad testing to drive conversions and optimize for set goals; I built corporate social media policy to drive internal engagement to boost company’s social media presence
for email marketing (CRM), developed email nurturing campaign in the DTC space with double the industry open rates and average 45% conversion rate;
led content strategy for webpages to ensure SEO optimization and managed Google Analytics to analyze performance;
Google-certified in SEM, I advised on ad copy + keywords to maximize conversions;
skilled in marketing data analytics, I set KPIs, analyzed campaign performance and provided recommendations for optimization.
overseen corporate communication and ensured brand compliance as Marketing Communications, wrote press releases and collaborated with media partners as a Public Relations lead;
skilled in graphic design, I designed corporate collateral and presentations for C-level using Adobe CS and other tools;
Being proficient with each component of digital marketing and crossover into PR/MarCom, and understanding the customer place in the this big ecosystem, allows me to build strategies to meet your goals: increase awareness, drive engagement and conversions.
April 2021, Re-image Marketing Device Marketing. Topic/Panel: Looking ahead: how virtual interactions affected marketing strategies permanently
October 2020, Re-image Marketing Device Marketing. Topic/Panel: What does the new normal look like and how can medical devices create a strategic roadmap for marketing
August 2020, FWD Pharma, Virtual event. Topic/Panel Moderator: Current & Future Impact of COVID19 on marketing innovation
June 2020, Strategic HCP Partnership Summit, Virtual event. Topic: Strategic Tactical Engagement for HPCs during and post COVID19
August 2019, Digital Marketing for Medical Devices, Minneapolis, MN. Topic: Understanding your campaign’s performance-making sense of KPIs, target numbers and benchmarks.
April 2019, Digital Marketing for Medical Devices, San Diego, CA. Topic: Set the right KPIs for your campaign’s Success.
April 2019, Future of Pharma Marketing Summit, Toronto, Canada. Topic: Digital strategy done right: five costly mistakes to avoid.
October 2018, Digital Pharma East, Philadelphia, PA. Analytics Roundtable Panel: The future of analytics and its convergence with pharma planning and execution.
June 2018, Digital Pharma West, San Francisco Bay Area, CA. Topic: [Workshop] Your Guide to Digital Marketing Strategy Roadmap.